PCA Mission

The PCA Mission from positivecoach.org:

Positive Coaching Alliance (PCA) is a nonprofit organization founded at Stanford University with the mission to transform youth sports so sports can transform youth. PCA was created to transform the culture of youth sports to give all young athletes the opportunity for a positive, character-building experience.

We have three national goals:

Replace the "win-at-all-cost" model of coaching with the Double-Goal Coach®, who wants to win but has a second, more important, goal of using sports to teach life lessons;

Teach youth sports organization leaders how to create an organizational culture in which Honoring the Game is the norm; and

Spark and fuel a "social epidemic" of Positive Coaching that will sweep this country.

There are many people in this nation who want to change the culture of youth sports, but they do not feel equipped to do so. Positive Coaching Alliance has developed practical tools to change the culture of youth sports and is making them available to coaches, parents, league organizers and others who will fire this movement.